The automotive industry is one of the major fields where the significance of AI applications can be visibly witnessed. Vehicles while remaining one of the world’s most prominent inventions have done some damage to the environment. Now, they are trying to find a solution by incorporating new technology into the products to not only make them smarter but also eco-friendlier. But what are the ethical concerns? What can the industry do to uphold reliability, transparency, and safety standards? David von Dollen offered some insights into this matter in his keynote.